Friend or Foe? How to turn that competing Broker into an ally!
Knowing that your competition may be your strongest ally is one of the best-kept secrets of successful brokers. That’s right — other brokers can be your biggest referral source. But how do you get your competition to see you as their ally? How do you convince...
Origins of the Commercial Loan Broker Institute
Everything great starts with a great question. And this question came in 2012… Over the years I had helped bankers, brokers, CPAs, and business attorneys to price and place loans for numerous clients. All of this work had taken place outside of the traditional...
7 LinkedIn Marketing Tips for Commercial Loan Brokers
As a commercial loan broker, LinkedIn can be a marketing gold mine. But with any mining, it is easy to invest a whole lot of time without striking it rich. Here are seven critical steps to make sure that you find gold quickly when using LinkedIn to market yourself as...
COI’s Are Critical for Commercial Loan Brokers
Centers of Influence (or COI’s for short) represent the main referral source for the most successful of commercial loan brokers. But how do you effectively and efficiently create these referral networks for your brokerage?