Commercial loan broker marketing goes beyond advertising and social networking. Behind the billboards, advertisements and logo there are opportunities to build trust that you may have overlooked. These opportunities are in the way you present yourself and your firm throughout your community and beyond. All of these elements contribute to excellent marketing. Let’s take a look at some of these “behind the scenes” marketing opportunities and how you can take advantage of them.
People will do more business with you if they trust you. In order for them to trust you, it is important that your outward appearance is one of professionalism and cleanliness. Make sure that your website, business cards and marketing materials make them think you are an industry leader. Keep your materials looking clean and professional. Make sure all information (telephone numbers, fax numbers, emails, and so on) are up to date and valid.
Beyond your marketing materials, you should always appear well-dressed and presentable. You never know when you will run into your next potential client, and you wouldn’t want to do business in your slippers!
It is important to differentiate yourself from competitors. Use marketing to build a custom brand around your business. With a professional looking website and marketing materials, you will stand out as a leader in the industry. Business Loan Brokers face tremendous competition and appearances make a world of difference in this industry. Do your best to not get lost in the crowd which can mean lost opportunities. You can stand out by thinking outside the box, creatively and with an open mind. Sometimes, the best way to stand out is to stand apart.
Think about how potential clients will find you. 51% of online searches are being performed on a mobile device. With Google controlling 65% of the total online searches, you can easily see where your business should be most visible. In order to stand out among the vastness of the internet, you will need to have a great Google ranking as well as a website optimized for mobile devices. Many business loan broker websites are full of advertisements and spam. Make sure yours is clean and aesthetically pleasing and without too much spam to improve your google ranking. Ensuring that you stand out among the vast competition will improve your funding opportunities, build your reputation and inflate your paydays!
People respond better to those that they trust. It is essential that your potential clients have confidence in you as a business loan broker. This trust comes from a process of continual interaction. Share your knowledge, be a constant source of information and show them that you are a leader in the industry. When your clients know that they can rely on you, they will return to you every time. A faithful customer is one that trusts you and your brokerage over all others.
Your database should be building constantly. Every handshake should be turned into a new social media follower or newsletter subscriber. Ask your current clients for referrals to your newsletter & social media pages. Build a huge network, communicate with it regularly, and exponentially grow the size of your marketing platform. This maintains top of mind awareness so you are there as soon as they have a need or know someone who does and can be referred. Reviews, referrals, and word-of-mouth are the best ways to build your marketing database and you should welcome any feedback from your current clients.
Whether you have a solid marketing plan in place or are just in the planning phases, make sure that you are delving into these hidden opportunities at every chance. A professional and personable business loan brokerage will stand out among the competition.